Racer X Brand

Online Store Design & Development

Racer X Brand is a staple in the closet of any Motocross fan, but the Online Store needed some TLC.

The User Experience

The Racer X Brand shopping experience needed to be simplified, from the way items were viewed, to the way items were purchased. The new website focused on getting users to the products they wanted as easily as possible.

Product Focus

Impulse Studios put the focus back on the products, by removing unnecessary elements from the design & increasing the the size of the product photos.