Film Festival Microsite

2011 Racer X Amateur Film Festival

Impulse Studios has worked with Racer X for the last two years on the Racer X Amateur Film Festival. The Film Festival (through it’s microsite) allows amateur videographers to download necessary assets, shoot a video and submit it to Racer X. The videos are then judged and the top 8 are pitted against each other in weekly head-to-head battles for votes until one emerges victorious.

The Competition

Videos are placed head to head where visitors can watch each video & select one to vote for. A backend system tabulates votes & allows visitors to vote once per day.

Engagement

Visitors to the site are then able to share their votes via Twitter & Facebook to spur on the competition.