Case Study:

MotoTees eCommerce Website

Key call to action about the most relevant product line.
Series Branding
Series branding helps make MotoTees feel like part of each series becoming customized with updated logos and colors.
Main Navigation
Global navigation provides easy access to the various race series served. Once a users has found their series, contextual navigation takes over.
MotoTees Shopify eCommerce Website

Officially Licensed Merchandise

MotoTees is the officially licensed merchandise supplier for a number of race series. They needed a new website that not only properly showcased their brand, but also gave each series the attention and branding that they deserved. Impulse Studios delivered a heavily customized Shopify implementation which allowed for just this.

Discover how Impulse Studios revamped MotoTees' eCommerce site, better showcasing their product and  merchandise offerings with tailored branding, and leading to a 31% conversion rate increase.

A Better Fan Experience

MotoTees primarily sells at the races, however a growing group of fans want to purchase products online before the race, or even just make sure they've purchased their merchandise before it sells out, and simply pick it up at the race. 

Customized Shopify collections for each series
Customized Shopify collections for each series

Showcasing Each Series

The new format lets each series display its own branding for collections, products, and pages. This gives an authentic feel to the official merchandise for each race in the series, and keeps the brand familiar to fans seeking out branded apparel.

Simplified Product Process

With hundreds of SKUs and many products being added for each race, MotoTees needed a simplified process to add and manage products. Impulse Studios delivered a streamlined approach, which included a suite of templates designed to make generating the product imagery as fast and straightforward as possible.

On the client side, detailed product pages which include fit information and colour choices, makes purchasing products to be shipped or to be picked up at the race fast and easy.

Increased Conversion Rates


With a faster online shop, and a more streamlined approach to finding content as its added, conversion rates have increased by 31% from initial numbers.

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Services Provided

Shopify Development Web Design Shopify Theme Development Content Management eCommerce Development